Europa Art Group has always had it’s target on diversification into the upper market and exclusive branded product. EAG eventually concluded the Preview deal in August 2008. Preview was started by the Christodoulou family 20 years ago and since then has been the sole shoe sponsor of Miss South Africa pageant. The brand has always been associated with luxury and fine taste. With this acquisition EAG wanted to step up the level of store appearance in the country, of which we worked carefully with both an architectural firm in Milan as well as DZM Space back on home soil.

EAG wanted to create an atmosphere of class and statute but also bring merchandise that would equal the appearance of the store. In turn we have brought the best of the best to South African soil, the best that money can buy. With a carefully selected range of designers, the new – look PREVIEW includes highly covetable brands including Casadei, Frattelli Rosseti, GFerre ,Iceberg ,Just Cavalli, Sergio Rossi and Valentino. In moving forward we will be strengthening the collection of brands by introducing in the next months the like of CNC,D&G and Pucci. The brand will be a destination store and in order to maintain its exclusivity we will limit the amount of stores that will be rolled out through the country to 6 destinations.